Implement Google Analytics, Google Search Console or Bing Webmaster Tools on your website to monitor and measure organic search traffic and website engagement. Google Analytics provides a comprehensive look at web traffic trends and allows you to dive deeper into organic search performance. It allows you to identify bugs, evaluate organic keyword and landing page performance, monitor backlinks, identify mobile – friendliness issues, test the structure of data submitted to your sitemap and look for other technical and structural elements.
In our SEO Checklist, we addressed tips on producing quality content, but we also focused on measures to increase the visibility of your content with search engines. Performing keyword searches is an important step in SEOing your SquareSpace site or any website. Prior to indexed pages in search engines on your site, you should identify the primary focus and keywords for which you wish to rank.
If identifying everything seems overwhelming because you have a lot of content and haven’t done keyword research, don’t worry. Use keywords contained in the text of your website, including page titles and descriptions that match the search terms people use to find websites like yours. Structure your page headings to keep your text manageable and help search engines navigate through your content.
Alt-Text and Images Add-In addition to improving visitor accessibility by supporting screen readers, Alt-Text helps search engines find the content of a page. Give your images readable filenames and image filenames if you use alt-text. Social sharing images and SEO descriptions add when you add a new page to your site, give it a social sharing logo and an SEO description.
Make an effort to present links to other relevant content on your pages. It is good practice to add two to three internal links for each new content you post. Search Engines (like Google) – Search engines like Google create a description as the first piece of text on a page but Squarespace gives you the ability to customize the text on your homepage, regular pages, blog posts and products.
One of the main advantages of internal links is that they help Google find, understand and index pages on your website. Internal links that refer to low-level sites give SEO advantages due to the usability factor. Through the use of internal links, the page permission is also passed on to the most important pages.
More details on improving page speed can be found in our overview of SEO problems. Now it’s time to optimize your content with a handful of test sites and SEO techniques. When you post new content, link to 2-5 other pages on your site.
By focussing on the specific content you want to categorize for search engines, you can ensure that your site is indexed and searched. If you notice for example that Google has difficulty accessing one of your important websites or is blocking search engine spiders, you will want to fix that. Google Search Console, Bing Webmaster Tools, Google Analytics and Google Tag Manager are first and foremost integrated into your website.
Google Search Console, Bing Webmaster Tools, Google Analytics and Google Tag Manager bring you great diagnostic and analytical data to help you out on your way. If you’re searching for an SEO checklist that will help increase your organic traffic and ranking on Google, find it here. We have compiled an SEO checklist that includes 41 best practices points and tasks you need to know.
We have the SEO checklist, which will help you increase organic traffic of your pages, and divided Google into sections covering the main focuses of SEO: SEO basics, keyword research, technical SEO, on-page SEO, content and off-page factors. From the basics of SEO to know how to analyze your page signals, use this checklist as a reference point to ensure that your site adheres to best practices and that you don’t have any problems you may have overlooked. Page SEO is the process of optimizing your website to rank higher in the organic results.
This is different from on-page SEO, which refers to links and other external signals on your site. On-page refers to the content and HTML source code of an optimized page. The title of a search engine results page (SERP) highlights the keyword the user is looking for, increasing the likelihood that they will click through to the website.
Internal linking refers to the linking of pages that refer from page to page. The internal link is important because it helps strengthen the keywords on a page, allows users and search engine robots to navigate the page, and tells search engines which pages have the most relevant keywords and phrases. To link a page to its content, select the best anchor text for keywords and use the actually selected links.
Assuming that you have done the keyword research, this is one of the most important SEO factors on the site. Keyword research informs about which pages you should create at all.
Meta-description is a refresher of the text under the page title in the search results, and the text you write to describe the content of the page should be convincing enough to get clicks. It should contain important keywords that will be interesting to click on. The copy should have a page title and a meta description that describes the content and contains important keywords to get interesting clicks.
Short, descriptive URLs help searchers understand the site and the SERPs. In most cases, the easiest way to create a short, descriptive URL is to put your primary keyword in the URL slug. I recommend including your target and keeping the URL concise and avoiding filler words like “hint” or “URL” (which we used in this blog post).
If you have a 404 page, there are many ways to customize the page and give guidelines to the user so that you don’t get lost on the page. Create a friendly page that sends the user back to your homepage with relevant and related content. To find a broken page on your site, you can use the Google Search Console to search for a crawler or crawl error and click “Not Found”.