A long-tail keyword is a keyword phrase aimed to capture search traffic for a longer search query than a more competitive and shorter keyword phrase. Long-tail keywords are valuable for companies that want their content to be high in organic Google searches and they are also valuable for advertisers who conduct paid search marketing campaigns. Considering that three or more words (long-tail or long-tail) are in the foreground, most online stores are looking for visibility in niche-focused verticals.
Focusing on long-tail keywords is one of the best ways to get qualified traffic to your website, stay ahead of the curve and beat your competitors. By targeting specific long-tail keywords in your AdWords campaign, you can get higher ad placements for relevant search queries without paying a premium for each click.
Short-tail keywords are more competitive and want some of the high-traffic SERPs. They compete with high-profile websites and are often ranked on page one. Long-tailed keywords have a lower search volume than short and wide keywords and less competition.
The search demand curve for each niche topic you analyze shows a consistent break up between short- and long-tail keywords, as shown in the list below. As we see, the two-word keywords account for 65% of the search volume. This proves that the definition of a “longtail keyword” is not synonymous with the number of words entered in a search query, but with the search volumes, it produces.
Suppose your website attracts 100 people a day, and the search results are typed with large keywords. Nevertheless, we can create a graph of the popularity of keywords on the Internet, in which a few phrases like “Facebook,” “Sex” and “Justin Bieber” generate an enormous number of searches. The following diagram shows which keywords (phrases with three or more words) appear to have the highest search volume at each end of the curve.
If your goal is to attract new prospective customers, you need to find longtail keywords that they will use. By using keyword technologies such as BrightEdge and Data Cube to identify relevant keywords, you can achieve a higher traffic rate.
By learning to find long-tail keywords, you can break through the noise and reach your most qualified customers with topics they care about. This allows you to create valuable, evergreen content based on longtail keywords. Keywords play a big role in the Google algorithm so that you need to understand how to align long-tail keywords with your goals.
Short tail consists of a small number of keywords with high search volume. Unlike large-volume generic keywords focused on a broad topic, long-tail keywords refer to a specific subset of that topic.
Long-tail terms tend to have a longer length (up to 3 words) than most other keyword types. Long-tail keywords tend to be longer than short-tail keywords, but this is a real difference in search volume and not in keyword length. Very few people search for individual long-tail searches, but if you add them all up, long-tail searches make up a large proportion of Google searches.
Although long-tail keywords generate less search traffic, they can boost conversions many times over by sending a motivated target group to SEO. Especially when extremely competitive keywords are very hard to rank for.
In this way, those who do not use these types of keywords escape most organic traffic. These keywords are more competitive than generic keywords because they are designed to reflect the people making the queries. They are more specific than general terms, and they allow you to address niche demographics.
Certain keywords, terms and phrases can help you bring more traffic to your site and more high-quality traffic. LSI keywords are used on a page to support the most important keywords and to give context to the page so that search engines can understand and classify the content better.
Here is an example of a multi-word phrase that has the highest search volume each month. Here is another example that discredits the myths about the number of keywords in searches.
Marketers should tailor their content creation efforts to long keyword phrases. Marketers investing in organic search engine optimization (SEO) and PPC should balance their long-term targeting efforts by targeting competitive paid-ad headwords. When searching for more specific results on the web, users tend to enter longer searches.
There are many ways to improve the performance of PPC campaigns without changing your keyword targeting strategy. You can achieve results by optimizing bids for a targeted, broad-based, high-volume search.
By using long-tail actions, you can take first place in search results with less effort. Fast returns can be found in the form of long-tail conditions that can bring valuable traffic to your website.
If they click on your site through a search engine, chances are they will find you through longtail keywords. This free traffic is a huge bonus for your business, and knowing how to integrate long-tail keywords will help you do just that. Remember that there is a downside to concentrating too much on the long tail: if you use too specific formulations, you will not get enough traffic to sustain your business.
When you do your keyword research, it is easy to extract keywords and keywords. Keywords that are long and specific to a search query not only let the search engines know what words the searcher wants to know, but also what they want to know are long keywords.
The main theme or theme of your blog or website is the number one keyword or phrase that people want you to find. If you want to be number one in Google searches, you need to surpass 6 billion other websites. Let’s say your hard work paid off and you rank first on Google with 50 keywords.
Enter a seed keyword, select from the left menu the label “Reporting” and then use the volume filter to find keywords you consider low in search volume for your niche.
There is nothing bigger than reliable data on search volume, competition and ranking difficulties. You can use this data to identify gaps in the content on your website and to identify your competitors “content strategies.
For more information on what long-tail keywords are visit Yoast SEO