Anchor text is the visible terms and text you see when you click on a hyperlink on a web page or document. The term “anchor” is used in older versions of the HTML specifications. The anchor text appears as blue underlined text, and you can change your web page shortcut in color and style in your HTML and CSS.
The words in the anchor text help with the rankings a website receives from search engines such as Google, Yahoo and Bing. Search engines use external and internal anchor text (text that other sites use to link to your site and internal pages linking to each other) as a reflection of how other people view your site or, by extension, your site. Anchor text provides the context for incoming links and indicates how search engines query them, so rankings by anchor text can influence an organic search volume and performance of a website.
Google uses anchor text from backlinks as a link ranking signal for websites for specific searches. Google uses anchor words to learn about a website so that it can rank it by the right keywords. To classify a web page for a query, people point to several links on the web page with their target keyword as an anchor.
It is important to note that partial or exact keywords are good for links, but make sure you have a majority of backlinks that are keywords with other words as well, as this is more natural-looking to Google. Also if you own a business or want to get your brand out on the web, it’s a good idea to add your brand name as the anchor text. Many external websites refer to websites with anchor text that contains certain keywords, and Google assumes that the websites are of high quality and relevance. Search engines understand that an article link is more relevant than a URL link, so the text is correlated.
For example, anchor text provides a concise and accurate description of the content on the page it is linking to and indicates what the user can expect when clicking on the link. It is a detailed guide, not a specific environment text describing how to link a website. A linked extract or sentence leads to an online source when you click on it.
Anchor text is the clickable text in HTML, which is a hyperlink linking two web pages. An exact match between the anchor text and the same keyword highlights the target keyword on the website. Contrast and color help users distinguish anchor text from other non-clickable text on a web page.
It is unnatural for websites to link to your website with exact match text being used most of the time. SEO best practices dictate that the anchor should be relevant to the page you refer to, not generic text. Websites created with exactly the right anchor text can be linked without triggering Google spam filters.
The keywords in the anchor text are one of many signals that search engines use to determine the theme of a website. Partly matching anchors use text that contains variations of the target keyword, generic terms, and stopwords. Blue underlined anchor text is the most common, but it is a web standard and it is possible to change the color underline in the HTML code.
For example, if you discuss a recipe for fudge brownies and link to “Fudge Brownie Recipe”, the anchor text will match or precisely match. You can also use partial matches for page titles and brand names to give Google the right signal. SEO prefers to use phrase-matching anchor text, not only because it captures the target keyword, but also because it captures a related, longer variation of the keyword.
It is important to earn accurate match anchors because Google pays close attention to the links and penalizes you for spam when you have too many. When you’ve associated a public figure with your brands, such as CEO, journalist, influencer or prominent author, Google identifies links with your name as a brand anchorage. By creating relevant links, you can improve your page ranking and its value for users.
The hyperlinks that you add to your website refer to other pages on your website (internal links) or other websites (extrinsic links). User-friendly content management systems allow hyperlinks to be added by configuring the pages HTML. The strength and authority of the linking domain play a crucial role in determining the value of each link.
For example, if an e-commerce product page receives multiple inbound links to shoe sales pages with an anchor text such as “Buy Nike Air IV for sale”, search engines will lower the page in relevant searches. When other websites link to you, you acquire backlinks so that Google can see other impartial and unbiased third parties who provide feedback and opinions about your website. Google will follow these links to get a better idea of the content of the page without suspecting anyone is trying to manipulate its algorithm.
The role of backlinks in anchor text is to connect two interconnected sources to supplement a particular page with additional information or end a topic. The target URL refers to relevant information about the topic discussed on the source page. The link label indicates that the user sees a link to the page when they decide to click on it.
It is likely that the number and quality of links (internal links) is part of the reason for this correlation. Common examples are clicking on “read more” on a web page and “view page.”.
If you’re worried about anchor text, if you’re using links to internal articles or the occasional external site, it’s probably safe to ignore the SEO advice of the experts and follow Google’s SEO advice. In the early days of SEO, based on exact matches on a single page, it guaranteed that your posts would do well. Use keyword anchors to hold your links and build up an arsenal of how often you will be ranking for them.